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Dealership Wide

Issues that affect anyone working in an automotive dealership.

A sales plateau is upon us. With fewer cars being sold and profits still decreasing, the question on many dealers’ minds is, “how will I

Consider this hypothetical scenario:  You have an opportunity to invest in one of two new retail businesses.  Both share similarities and also appear to have

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for

You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give

We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters

When I talk to dealers today, I’ll inevitably hear a comment about how dealerships are drowning in paper — from Sales, F&I, and Accounting to Service,

Every dealership I’ve visited has a strategy for repeat and referral business. The most typical strategies include emails and postcards for service appointments, general check-ups

A simple birthday card can make a difference. Yet in my experience, most dealerships don’t send birthday cards to customers on a regular basis. Those

Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up

What Customers Want Customer expectations are changing rapidly. The old order of customer expectations at a dealership is over and the new order revolves around