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Dealership Wide

Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.

Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

used car manager talking to techs

A Seamless Connection between Sales and Service

By fostering a seamless connection between these sales and service, you can create a holistic customer experience that not only drives sales but also ensures

Tips You Can Learn From Free Agency To Help With Customer Retention

When it’s the offseason for a sports league, it can be a dull time for fans. However, free agency can add some excitement, as it’s

Golf ball resting on yellow golf tee.

Caddie Credentials: 3 Traits to Look for in a Supportive Partner

There are a lot of factors that go into making a top notch DMS partner. A lot of similarities can be drawn to another type

hand touching a screen with a spark of light at the center

4 Ways to Utilize AI and Unlock Your Full Potential

Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Hand holding an Olympic torch

Crafting a Winning Story: Dealership Lessons from Olympic Opening…

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Mastering the Market, Maximizing Value: The ASOTU CON 2024 Guide

At ASOTU CON 2024, industry experts shared their best-practice philosophies in managing used vehicles, as well as their secrets behind recent wins.