Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
The Evolution of Cars and Consumer Expectations
Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles…
4 Things Every Dealership Can Do to Prepare for Future Success
Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.…
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
Is your dealership prepared for storm season?
Storm season brings expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. According to…
10 Ways to Protect your Dealership from Synthetic Fraud
Dealerships are now at a higher risk of losing out due to fraud, and one misstep could lead to a substantial financial loss. Here are…
Amid the NADA Buzz, 3 Common Themes I heard from Dealers
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
3 Creative Ways to Show Customers the Love on Valentine’s Day
For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also…
That’s a Wrap: 2023’s Top 5 Fuel Articles and Connected…
If the past has proven anything, it’s that dealerships are able to remain strong and adapt to whatever comes their way. 2023 has been no…
