Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Harvesting Profits: Autumn Opportunities in Your Service Drive
As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.
A Seamless Connection between Sales and Service
By fostering a seamless connection between these sales and service, you can create a holistic customer experience that not only drives sales but also ensures…
Tips You Can Learn From Free Agency To Help With Customer Retention
When it’s the offseason for a sports league, it can be a dull time for fans. However, free agency can add some excitement, as it’s…
Caddie Credentials: 3 Traits to Look for in a Supportive Partner
There are a lot of factors that go into making a top notch DMS partner. A lot of similarities can be drawn to another type…
4 Ways to Utilize AI and Unlock Your Full Potential
Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Mastering the Market, Maximizing Value: The ASOTU CON 2024 Guide
At ASOTU CON 2024, industry experts shared their best-practice philosophies in managing used vehicles, as well as their secrets behind recent wins.