Anna Perry
Anna Perry is a marketing communications professional at Reynolds and Reynolds. She is an expert on Reynolds’ suite of cutting-edge marketing products, their functionalities, and how they can be utilized to improve dealership success. Anna received her Bachelor’s Degree in Digital Marketing from Miami University, as well as her Associate’s Degree in Business Management Technology with a concentration in global and social computing.
Articles by Anna Perry:
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.
Accelerate Your Virtual Retailing with Higher Web Traffic
We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
Going Electric: What This Means for Dealers in 2023
It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
Top 5 Readers’ Choice Articles of 2022
We looked at our own content to identify what readers liked the most, and compiled them here in case you missed it (or you just…
