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Used Vehicle Sales Key for Dealers’ COVID-19 Recovery

Used car flag flying in the air
Article Highlights:

  • Used vehicle inventory should be a priority for your dealership.
  • Automate the reconditioning process to reduce holding costs and cycle time.

Americans have endured more than a year of the COVID-19 pandemic, but we’re getting back to work and back on the road. As we do, vehicle demand continues to outpace supply, especially with ongoing production issues for new vehicles. As a result, consumers are interested in used inventory even with high prices, showing a major growth opportunity for your dealership.

Vehicle Demand Looks to Remain High

With tax return season upon us and the vaccine rollout in full swing, shoppers across the United States are ready to get back to business. And with consumer optimism steadily growing, there is no end in sight for strong vehicle demand, meaning prices should stay up. These high price points mean high profit potential for dealers.

But, supply continues to be limited, so how can you take advantage? You have to find ways to flip inventory faster. How long do you own a car before you sell it, and what portion of that time is tied up in reconditioning? If you’re like most dealers right now, the vehicle is in reconditioning longer than it’s on the lot.

How to Capitalize in Your Used Car Department

Your dealership will require a balanced approach to weather the challenges that may still lie ahead, including supporting new vehicle sales and fixed ops. Your used vehicle inventory can and should be a big part of your plan. By tracking and improving your reconditioning process, you can ensure you maximize that potential.

Presenting a high quality pre-owned vehicle comes down to expertise in reconditioning. The traditional, handwritten process just isn’t cutting it anymore. A truly effective and efficient reconditioning process allows your team to do the job accurately and quickly, while helping your dealership reduce cycle time and get vehicles sold quicker.

Having a system that automates your reconditioning workflow lets you monitor the process as it happens so you can see where there are bottlenecks and how long it takes to move newly acquired vehicles onto the lot. This means significantly reducing holding costs, saving you hundreds or even thousands of dollars throughout the reconditioning process.

A cheaper and more efficient reconditioning process will allow your dealership more opportunities to capitalize on used vehicles during low supply and beyond.

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Director, ReconTRAC®, Reynolds and Reynolds

Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. He is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.

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