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NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

Why Your Data Is Wickedly Underutilized

In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it

Year in Review: Ten Popular Stories from 2024

Take a look at the top Fuel articles and Connected episodes from 2024.

A Lesson in Process and Patience

It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic

Image of a virus.

Does your S-P-G have the F-L-U?

Are you service pricing guides fully utilized or have they come down with the flu?

Pizza in a pan

The Pizza Playbook – What Ordering Pizza Teaches Us About F&I

For as long as I can remember, my family had “pizza night” every week. Without fail, every Friday evening we’d all gather around the computer

Year-End Strategies to Keep Customers and Employees Engaged

The closing months offer a pivotal time to strengthen relationships with those who matter most: your customers and your employees.

Visual Learner? Help videos are available in ERA-IGNITE to assist you.

Prefer to learn from watching a video rather than reading a manual? Check out ERA-IGNITE Smart Center to jumpstart your learning.

Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge