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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

5 Ways to Build a Culture of Cybersecurity

Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.

Toy tractor pulling a load of baled hay.

Yields in Your Fields: Farm Lessons for Your Used Car Lot

As you reflect on the past year, consider these areas that farmers evaluate when choosing seeds – areas that also apply when sourcing your lot

Ghost on large laptop with other smaller computer users sitting at desks nearby

Avoid Cybersecurity Nightmares this Spooky Season

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

3 Recall Scares to Avoid

Three recall tips to help you avoid spooky fines and lost service business.

used car manager talking to techs

A Seamless Connection between Sales and Service

By fostering a seamless connection between these sales and service, you can create a holistic customer experience that not only drives sales but also ensures

Tips You Can Learn From Free Agency To Help With Customer Retention

When it’s the offseason for a sports league, it can be a dull time for fans. However, free agency can add some excitement, as it’s