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Erin Cothran

Marketing Program Manager

Erin is a marketing program manager with Reynolds Document Services. She specializes in creating marketing collateral and marketing programs to drive our traditional, LAW®, and marketing services businesses. Prior to working at Reynolds and Reynolds, she received her Bachelor’s degree in Marketing from The University of South Carolina.

Articles by Erin Cothran:

3 Creative Ways to Show Customers the Love on Valentine’s Day

For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also

Don’t Wait Until It’s Too Late: 3 Common Compliance Issues to…

The automotive industry is dynamic and ever-changing, and so is compliance. State and federal regulations, along with best practices, are updated so frequently it can

Vehicle Interior Protection Products

Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…

Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide

Maximizing Your Marketing Potential with QR Codes

Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100

3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…

The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more