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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Three Things Baseball Can Remind Us About Funding a Deal
As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar…
Don’t Wait Until It’s Too Late: 3 Common Compliance Issues to…
The automotive industry is dynamic and ever-changing, and so is compliance. State and federal regulations, along with best practices, are updated so frequently it can…
Late adopters are embracing kiosks, are you prepared?
I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,…
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
Offering Rideshares in Service: Easy as 1, 2, 3
Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Visualization and Customization: Why They’re Important to Your…
How many times have you gone in to buy a phone, and you think you have a pretty good idea of what you’re buying? You…
New Year, New Fixed Operations: Prioritizing Customer Experience
That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes…
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
