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NADA 2023: The Next Chapter of the Reynolds Story

Car buying has evolved, and so has Reynolds. At NADA 2023, we'll showcase the next chapter of our story.

Embrace Your Team in F&I
As an F&I manager, you might feel like a one-man show. Even if you are one of multiple F&I managers at your dealership, much of…

Accessible, Accurate, Actionable: The 3 A’s Behind Optimizing Your…
Customer information is essential to any dealership’s daily operations, and making sure your data is available to you in real-time is the key to achieving…

New Year, New Fixed Operations: Prioritizing Customer Experience
That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes…

Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…

3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…

Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…

Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…

Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…

Where a Garbage Service and Dealership Meet
Have you had an experience as a first time customer that made you second guess doing business with that company? The customer experience is something…

Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…

Recon to Front Line Best Practices
Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever. It’s one of the few controllables surrounding…

Root Canal or Deal Negotiation?
Why is it some car buyers don’t see much of a difference between the two?