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3 Fantasy Football Player Types that Resemble Dealership Leads

Fantasy football draft notes

With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who

encrypted computer code

Why Cybercriminals Target Dealerships

Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another

Making a Difference Far Outweighs Selling Cars

Meet Peter. Dealer principal at Peter Boulware Toyota in Tallahassee, Florida. Former all-American at Florida State and former Super Bowl XXXV champion with the Baltimore

USA from space

Your Dealership’s Market is Expanding – Provide a Convenient…

For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles

car salesman working with a couple

Transparency in Aftermarket Sales

Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source

Dice spelling out of stock

Transparency In Sales: Selling During an Inventory Shortage

After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching

Garbage bins

Where a Garbage Service and Dealership Meet

Have you had an experience as a first time customer that made you second guess doing business with that company? The customer experience is something

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Transparency in Sales: How To Build Trust from the Start

For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials

A Toy car and wrench surrounded bypass toy gears

Recon to Front Line Best Practices

Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever.  It’s one of the few controllables surrounding

Woman in tooth pain

Root Canal or Deal Negotiation?

Why is it some car buyers don’t see much of a difference between the two?

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3 Technology Tips to Help You Adapt to Change

You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt

FOCUS screenshot tablet

Copeland Chevrolet: “Far Exceeds the Competition”

Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.

Managing the Now

The Power of Managing the Now

You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,