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Offering Rideshares in Service: Easy as 1, 2, 3

Person in car holding phone with rideshare app.
Article Highlights:

  • Meet your customers where they are, and get them where they need to go.
  • Customers are looking for convenient service options.

When a customer schedules a service appointment, the process doesn’t simply end at the confirmation email. They then start thinking about how they’re going to get back to work after dropping off their vehicle or how they might spend their time if they wait in the lounge.

While there are a lot of ways you can help customers manage this step of the process, like offering shuttles, loaner vehicles, or comfortable amenities, these options may not be what is most convenient for your customers… or your dealership for that matter. Customers may experience long wait times for the shuttle, limited seating if there are a lot of people in the lounge, or missing out on a loaner vehicle if they are all spoken for. Not to mention the time and money you have to put into staffing and operating a shuttle, presenting a comfortable lounge, and coordinating and maintaining the loaner fleet.

Think about an alternative option instead: rideshares. Coordinating rideshares for your service customers can be as easy as 1, 2, 3:

1 – One Seamless Process

You have to redefine convenience, making it more enticing for customers to do business with your service department. This can be done in a way that works with your current processes, and doesn’t disrupt them.  With embedded rideshare options accessible through a few quick keystrokes, you can schedule a customer’s ride in a couple clicks, ultimately speeding up the experience so they’re in and out after checking in for their appointment. Setting that standard of speed and ease across the board will bring your dealership processes in line with the relationships you’re looking to cultivate with your customers.

2 – The Quickest Route Between Two Points…

The flexibility of rideshare offerings allows customers to get to and from your dealership, their home, their work, or wherever else they need with ease. Plus, you are able to get rid of the overhead associated with other transportation types. When you have a process backed by technology that optimizes routes, it takes efficiency to another level. It is now easier than ever to meet customers where they are and get them where they need to go.

3 – The Power of Three

Integrating rideshares into your service offerings gives you the opportunity to establish unprecedented speed, personalization, and convenience in what can be a traditionally cumbersome process. As we’ve already discussed, enabling rideshare options in a way that works with your system makes it more efficient for your team and customers. No one is trying to coordinate these logistics internally; instead rides can be available within minutes. By tapping into vast rideshare networks, customers have a lot more freedom to get exactly where they need to go and are not bound by a finite number of loaner cars or a shared shuttle. This process is able to meet the individualized needs of your customers and build a strong relationship between them and your dealership.

Your customers are looking for a service experience that accommodates their needs. When you’re able to offer them an experience that fits into their lifestyle, it can keep them coming back. Coordinating rideshares for your service customers is an easy way to make your dealership more accessible to your customers.

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Product Planning, Reynolds and Reynolds

Jeff Adams is a Product Planning manager for Service applications at Reynolds and Reynolds.

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