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Is your sales team staying in tune?
Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments. The…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. Optimizing the limited…
Configuring Posting Screens in ERA-IGNITE Accounting
If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.
3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
Where a Garbage Service and Dealership Meet
Have you had an experience as a first time customer that made you second guess doing business with that company? The customer experience is something…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
Recon to Front Line Best Practices
Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever. It’s one of the few controllables surrounding…
Root Canal or Deal Negotiation?
Why is it some car buyers don’t see much of a difference between the two?
3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
Copeland Chevrolet: “Far Exceeds the Competition”
Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.
