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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Top 10 Fuel Articles of 2018
As 2018 comes to a close, Reynolds and Reynolds would like to wish you a happy New Year. To celebrate another year of improving automotive retail,…
How Do You Sell Accessories?
How do you sell accessories? This isn’t a trick question or the intro to Sales 101. It’s a legitimate query, and for dealers, having a…
5 Reasons to Get Hyped for NADA 2019
This year’s NADA Show will be hosted in San Francisco, famously known for being the only city in the country with rolling Historic Landmarks. It…
Is Cash Still King?
How often do your customers pay for services with cash? It probably doesn’t happen often. Cash is still prominent in some industries, but for automotive,…
Top 4 Misses In Your BDC
Generating new opportunities is the most important job of the business development center. If you’re not running it correctly, you’ll miss out on numerous opportunities for your…
Sensing a Cold? Take Your Employees’ Temperatures With These Tips for…
One challenge facing automotive retailers that has proven to be a very tough nut to crack is high turnover rates among 20-and-30-something Generation Y’ers (a.k.a.…
3 Process Improvements for Service
How will you make profit in other areas of your dealership if vehicle sales decline? This is a question you need to ask every day. Now is…
