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Leave the Comfort of Your Dealership to Better Your Business

Man pushing out of comfort zone
Article Highlights:

  • Spend the day at your vendors' headquarters or offices.
  • Travel to conferences, road shows, or other dealerships.

If you’re a parent who’s sent a child to college, you know how intimidating the life change can be. You also know the new experiences and lessons they will receive are important for their future.

Now, think about yourself and what you do to better prepare your dealership for its future. Do you take advantage of opportunities to learn from other dealerships, retailers, technology providers, and industry influencers? Here are three ways to improve your business by leaving your dealership to experience lessons outside your comfort zone.

1. Spend the day at your vendor’s headquarters.

The best way to learn about vendors and products is to visit their headquarters. Not only will you grow your relationship with them and their support team, but you’ll understand their company culture and work environment. When you visit Reynolds’ Dayton or Tampa offices, your team will learn how solutions work in your dealership by experiencing them first hand from the people who built them.

2. Travel to conferences and road shows.

Attend conferences and road shows to interact with vendors in person while experiencing live product demonstrations. You’ll view presentations and participate in discussions from industry leaders to learn about problems, insights, and trends affecting the industry.

3. Visit another dealership, even a competitor.

Visit a dealership using a product you’re considering to learn how it works. You’ll experience how it works with customers, how employees like it, and positive or negative impacts it’s had on the business.

Moving Forward

When students leave the comfort of home to attend college, their current knowledge is tested and expanded to prepare them for life after graduation. It’s important you and your employees experience the same growth so you can prepare your business for the future. By utilizing the training and guidance available from Reynolds, you and your employees will gain insights that help continuously grow your business.

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Senior Vice President, Marketing, Reynolds and Reynolds

Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.

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