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Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While

The third accessory myth in our series that I hear is, “adding accessories into the vehicle sales process will take away from F&I.” These dealers believe

The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make

Right now, over 63 million cars on the road in the United States have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers

At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information.  You have a

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t