Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
Tackling Technician Turnover
Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?
3 Things the NFL and Your Fixed Ops Department Have in Common
The similarities between your fixed ops department and the NFL.
Late adopters are embracing kiosks, are you prepared?
I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,…
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
4 Tips for Creating Professional Service Videos that Get Results
Here are some tips and tricks to ensure you are putting the best service videos in front of your customers.
Quiz: How Mobile is Your Fixed Ops Department?
Mobility means more than just doing something on your phone. In your fixed operations department, it means success.
From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews
In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt…
3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…
The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more…
Offering Rideshares in Service: Easy as 1, 2, 3
Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.
