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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…

As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader

Tackling Technician Turnover

Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?

3 Things the NFL and Your Fixed Ops Department Have in Common

The similarities between your fixed ops department and the NFL.

Late adopters are embracing kiosks, are you prepared?

I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,

Vehicle Interior Protection Products

Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…

Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide

4 Tips for Creating Professional Service Videos that Get Results

Here are some tips and tricks to ensure you are putting the best service videos in front of your customers.

How Mobile is Your Fixed Ops Department?

Quiz: How Mobile is Your Fixed Ops Department?

Mobility means more than just doing something on your phone. In your fixed operations department, it means success.

From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews

In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt

3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…

The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more

Person in car holding phone with rideshare app.

Offering Rideshares in Service: Easy as 1, 2, 3

Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.