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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
The Evolution of Cars and Consumer Expectations
Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles…
Mastering Customer Communications: The Power of Call Tracking
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…
Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
Operating Differently in Sales: How to Align the Online and In-Store…
Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between…
What Can Three Classic 70s Songs Teach Us About Dealership Operations?
What can your favorite 70s music teach you about dealership operations?
NADA 2023: The Next Chapter of the Reynolds Story
Car buying has evolved, and so has Reynolds. At NADA 2023, we'll showcase the next chapter of our story.
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
