Featured Article
Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

3 Best Practices That are Changing the Industry — From Dealers Just Like…
The automotive industry is constantly moving forward. Hear from people who are implementing innovative ideas and best practices, seeing results in their own dealerships.

Lights! Camera! Action! Adding Video to Your Sales Process
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…

Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.

The Evolution of Cars and Consumer Expectations
Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles…

Mastering Customer Communications: The Power of Call Tracking
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…

Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.

Operating Differently in Sales: How to Align the Online and In-Store…
Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between…

What Can Three Classic 70s Songs Teach Us About Dealership Operations?
What can your favorite 70s music teach you about dealership operations?

NADA 2023: The Next Chapter of the Reynolds Story
Car buying has evolved, and so has Reynolds. At NADA 2023, we'll showcase the next chapter of our story.

Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…

Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…

The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…