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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
A Flexible Service Experience Creates Lifetime Value
It should go without saying that one of dealers’ top goals for their business is sustainable, long-term profitability. While the day-to-day rush of dealership operations…
Retail Anywhere: Helping Dealers Across the Board
The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,…
5 Steps to Online Retailing
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…
3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
