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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
4 Tips to Better Evaluate References
You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give…
3 Reasons You Should Text Your Customers
With nearly two-thirds of Americans owning a smartphone and 90% owning some sort of cellphone, text messaging has become a regular form of communication. We’ve…
Show Some Accessory Love to Your Used Car Buyers
The accessories market is a hot topic right now for dealerships. With less profit coming from the actual car sale, how are you going to…
How Yelp Can Help
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
Paper Cuts and Lost Profits: How to Avoid the Pain — Now
When I talk to dealers today, I’ll inevitably hear a comment about how dealerships are drowning in paper — from Sales, F&I, and Accounting to Service,…
What’s Missing From Your Repeat/Referral Business Strategy?
Every dealership I’ve visited has a strategy for repeat and referral business. The most typical strategies include emails and postcards for service appointments, general check-ups…
Tips to Exceed Expectations in Service
Picture this: You arrive at a hotel after a long day of travel. It’s well past midnight and you find yourself alone in a quiet…
