Enjoying what you’re reading? Sign up now.

Subscribe
Search

3 Tips to Make Your Next BIG Change Yield BIG Results

Change definition
Article Highlights:

  • Change is only successful when everyone is on board.
  • A bad change cycle causes great tools and solutions to be an expense.

Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do. The majority of people struggle with change, including businesses like your dealership.

Let’s talk about change in your dealership. Scores of sales professionals contact you on a daily basis.  They try to sell you on making a change, whether it’s products or processes. You see their vision, embrace it, begin believing in it, and then decide to make a change.

In hundreds of change implementations, I’ve noticed the problem is the new vision is often not passed throughout the rest of the company. There’s no true buy-in on the change from the rest of your team. This means you’ll continue to fight an uphill battle long after implementation. The teams won’t use the new tools provided and your high expectations will suddenly drop.

The next thing you know, you’re back in front of another salesperson from another company, selling you another change. This type of change cycle causes great tools and solutions to be major expenses.

So how do you make your next big change stick?

Get Management Involved

Get your management team involved as early as possible. This gives them the opportunity to hear and see the proposed changes. They can ask questions and start building out their plan of how this change could work for them. When management is on board, they will help make change a reality throughout the rest of your store.

Be Ready to Teach… and Learn

You have to be ready to teach and your teams have to be ready to learn. You and your management team should discuss the changes with all employees. This will give them the opportunity to ask questions and let them know you are serious about this change. Also, ensure managers are present at all training. When your sales staff and technicians see managers taking time to learn, it will solidify the importance of the change.

Turn Off Distractions

Distractions can be old tools, programs, materials, or even processes no longer in use. If the old way of doing business is no longer in reach, your employees will adjust to changes faster.

Conclusion

Changing your status quo is only successful when everyone is on board, from the dealer principal and owner down to the receptionist and detail crew. Don’t leave your next big change to chance. Doing it right can yield big results for your dealership.

For more information on training and system utilization improvement, contact Reynolds Consulting Services at 800.657.9784 or send us an email, consulting@reyrey.com.

Share this Article

Reynolds Consulting Services

Alex produced tremendous results in his 10 years as sales manager, finance manager, and general manager for various dealerships throughout the country. He brought his skills to the Reynolds Consulting group in 2012, and is currently the West Region Manager. Alex specializes in helping dealerships adapt and succeed in the changing market through process and system improvements. His fixed ops skills have assisted dealerships with processes in both service and in parts.  He has also led a series of seminars for the Gulf States Toyota, Inc.

Related Articles:

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Hand holding an Olympic torch

Crafting a Winning Story: Dealership Lessons from Olympic Opening…

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

old black and white image of a man driving a car

The Evolution of Cars and Consumer Expectations

Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles

Reviewing data

4 Things Every Dealership Can Do to Prepare for Future Success

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.