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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Customize Your Parts Main Page
The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re…
Who Is Running Your Dealership: You or Paper?
Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When…
Rethink Service: How to Capture Every Opportunity
As automotive retailers, we make every effort to scout, greet, qualify, and sell to potential customers on the front end. We advertise in print, digital,…
True Stories: “Amazon is eating your lunch on accessories.”
In August 2016, Amazon launched Amazon Vehicles, a vehicle research portal and automotive community for car shoppers. Many automotive media stories have discussed the potential…
Efficiency Series: Be a Master of Your Time
Everyone gets the same 24 hours in day, but how are some people able to accomplish more than others in that same time frame? Better…
3 Tips to Make Your Next BIG Change Yield BIG Results
Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do. The majority of people struggle…
Keep Your Dealership in the Palm of Your Hand
Mobile technology is changing lives. How do you get your breaking news? How do you take photos? What’s the last thing you do before bed?…
