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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
How Open ROs Affect Your Service Department
Whether it’s a matter of convenience or a force of habit, service departments are routinely leaving ROs open when they should be closed. If a…
“Open” – Great for Neon Signs, Not Your Network
In 2015, 60% of cyber-attacks targeted small businesses (100 or fewer employees), much like dealerships. Cyber attacks are on the rise because it is getting easier…
The Rise of Social… Again
By now, you know social media is a great way to promote your dealership online and get your name out there. You’re probably even using Facebook or…
New Year’s Resolutions to Keep Your Business Growing in 2017
There were signs in 2016 hinting at what’s to come in the industry. We saw the decline, although modest, start to creep in. Historically, automotive…
What Hasn’t Changed for Car Dealers in 2017—and Why It’s…
It was 1917 when the National Automobile Dealers Association was founded to fight a five percent luxury tax on automobiles proposed by Congress. How ironic,…
The RIGHT Technology for Employees Makes All the Difference
Editor’s Note: This article was written by guest author Brett Slaughenhaupt, who was an intern in the Reynolds Marketing Communications department. Brett is a 3rd year English student…
5 Questions to Consider Before Contracting with a New Technology Vendor
Taking the first step in looking for a new technology provider is difficult. Even more difficult, making sure you ask the right questions and take…
