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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways to Personalize Your Customer Buying Experience
In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate…
Starting the Work Day Just Got Simpler
Without the first cup of coffee, starting the day off at work can be hard, especially for a manager. With voicemails, emails, customers coming in…
Is your team ‘selling’ service?
We all agree business in the front end over the last few years has been impressive with new car sales reaching over 17 million units.…
A Surprise Benefit to Selling Accessories
Many dealerships would agree, the most obvious benefit to selling accessories is the profit potential. You might even be able to picture the added OEM bonus money…
My Generation: What Millennials Want
The day when millennials are the number one customer in the car-buying market is fast approaching. What draws this generation’s attention? The answer may be…
5 Questions to Determine Fixed Ops Efficiency: Write-up and Dispatch
This is the second article in a three part series to help you determine whether your dealership is as efficient and streamlined as possible when it comes…
Drowning in Paper? Start Taking Control of Your Processes
An F&I manager once shared with me a work-stress nightmare he’d had. Trapped in his office in a steadily rising sea of paper, he was…
