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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Ways Employee Theft Happens
It’s hard to imagine someone in your dealership stealing from you, but for many dealers that’s reality. We all believe we can trust our employees and…
Hawthorne Chevrolet Found a New Approach to Customer Experience
In a world filled with technology, customers expectations have evolved. They demand quick, digital, and personalized. When your customers make it to F&I, are you…
Servicing Charge Customers: How one dealership improved the experience.
When you think about the payment process at your dealership, you might think its status quo. However, when it comes to charge accounts, there is…
7 Keys for Effective Mailers: The Holiday Season Begins Now
There are less than 100 days until Christmas, and even fewer until Halloween, Thanksgiving, and Black Friday. The holiday season is quickly approaching, bringing with it an…
Does personalization affect accessory sales?
One key challenge all dealers face is how to connect with today’s consumer. Consumers are all about personalization. In fact, think about your family’s phones.…
Uftring Automotive’s Time Saving Solution
Now more than ever, customers expect fast service and simple processes from all of their purchases. With companies such as Amazon implementing one-click purchases, fast…
4 Tips to Create a Stronger Sales Team
We all know dealerships have a high employee turnover rate throughout every department. According to Automotive News, the sales department has one of the highest…
