Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Your CRM is Causing Bad Ripple Effects
Most people have a love-hate relationship with their CRM tool. In fact, Accent says only 13% of sales teams are satisfied with theirs. That’s because…
3 Must-Have Features to Redefine Your CRM
Your CRM tool is effective at helping your salespeople follow up with customers, but that’s not enough. “Customer relationship management” is dealership-wide and it’s ongoing. …
How do you control employee turnover?
Employee turnover is something dealers have to combat on a daily basis and it is expensive. According to the annual NADA Dealership Workforce Study, every…
How do YOU price a car?
You can hardly scroll down an automotive blog or website or flip through an industry magazine these days without seeing references to market-based pricing. Certain…
Quick “How-To’s” for General Purchases
The General Purchases Journal is one of the most used journals in ERA-IGNITE Accounting. With thousands of invoices throughout the month, there is increased chance…
Lessons from Sears on Adaption
It’s important to take time and reflect every now and then. It helps us make sure we have learned something in preparation for the future.…
Fixing Churn in Fixed Ops
If you take one thing away from this article, let it be this: Customer service matters more in service than anywhere else in the dealership.…
