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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Call Tracking Isn’t Just Tracking Calls Anymore
When caller ID was introduced, the world was revolutionized. We no longer had to answer the phone to know who was calling. We’ve come a…
Don’t Work on a Hot Engine
While your dealership processes are cooled down, find ways to work on and improve them.
4 Reasons Customers Need Your Service
With many people and businesses continuing to practice social distancing, things remain slow – including your customers’ schedules. This means their vehicles are not in…
Jim Hudson Lexus’ Secret to Fixed Ops Success
Jim Hudson Lexus in Augusta, Georgia, was experiencing process issues many service departments face. Technicians were wasting time waiting on other personnel, the service department…
Providing a No-Contact Service Visit
In times like these, making sure customers feel comfortable in your store is paramount to retaining business and driving revenue. But when making customers feel…
Not All Leads are Created Equal
Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…
3 Types of Data to Fuel the Fire
Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…
