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3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
4 Ways to Engage with Waiters in Service
You worked hard to get customers in your store, don't let them slip through your fingers.
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
4 Simple Steps to Bring in More Kiosk Traffic
Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making…
Your Top 10 from 2022: The Best of Fuel
It’s that time of the year again! Leaves have fallen, snow is coming, the new year is right around the corner, and now: Reynolds’ Best…
What Gen Z Wants from a Dealership Experience
Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
7 Automotive Retail Trends to Watch for This Holiday Season
As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
