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Carl Bennett

Director, Reynolds Consulting Services

Carl Bennett is the director of North American Consulting Operations and Sales for Reynolds Consulting Services. In his consultant role, Bennett teaches automotive retailers in the U.S. and Canada how to achieve higher levels of success and better results in vehicle sales and F&I. Prior to joining Reynolds and Reynolds more than 15 years ago, Bennett worked in dealerships for 15 years as a general manager, finance director, and sales manager.

Articles by Carl Bennett:

Our fifth and final accessory myth is a major deterrent when it comes to setting up an accessory department… “I don’t need to sell accessories; we

In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.

Most dealerships today aren’t actively selling accessories; customers typically approach the parts department at their own discretion. So when I bring up actively selling accessories

The third accessory myth in our series that I hear is, “adding accessories into the vehicle sales process will take away from F&I.” These dealers believe

My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would