Carl Bennett
Articles by Carl Bennett:
![Abandoned Sears store](https://fuel.reyrey.com/wp-content/uploads/2020/02/Sears_WP-1.jpg)
Lessons from Sears on Adaption
It’s important to take time and reflect every now and then. It helps us make sure we have learned something in preparation for the future.…
![Young people holding mobile phones in a circle](https://fuel.reyrey.com/wp-content/uploads/2020/01/Generation-Z_WP.jpg)
How do you sell to Gen Z?
Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting…
![Team gathered around desks](https://fuel.reyrey.com/wp-content/uploads/2018/11/20_Group_WP.jpg)
Three Tips to Get the Most from Your 20 Group
Do you know who invented the 20 Group concept? You might be surprised to hear it was Ben Franklin. In 1727, he and twelve friends…
![Video thumbnail](https://fuel.reyrey.com/wp-content/uploads/2018/01/Preloading-Is-Enough_WP.jpg)
Accessory Myth: “Pre-loading is enough for us.”
Our fifth and final accessory myth is a major deterrent when it comes to setting up an accessory department… “I don’t need to sell accessories; we…
![Service shop](https://fuel.reyrey.com/wp-content/uploads/2017/11/Dealership-Stickiness-Atmosphere_WP.jpg)
Dealership Stickiness: Atmosphere Keeps Them Coming Back
In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.…
![Man taking piece of money pie](https://fuel.reyrey.com/wp-content/uploads/2018/01/Accessory-Sales-Take-Away-Parts_WP.jpg)
Accessory Myth: “Accessory sales will take away from parts…
Most dealerships today aren’t actively selling accessories; customers typically approach the parts department at their own discretion. So when I bring up actively selling accessories…
![Man pulled in two directions](https://fuel.reyrey.com/wp-content/uploads/2018/01/Accessory-Sales-Take-Away-FI_WP.jpg)
Accessory Myth: “Accessory sales will take away from F&I…
The third accessory myth in our series that I hear is, “adding accessories into the vehicle sales process will take away from F&I.” These dealers believe…
![Customer sitting in car](https://fuel.reyrey.com/wp-content/uploads/2017/11/Dealership-Stickiness-Customer-Experience_WP.jpg)
Dealership Stickiness: Customer Service Is Key
My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…
![Family buying new vehicle](https://fuel.reyrey.com/wp-content/uploads/2017/08/Stickiness-First-Appearances_WP.jpg)
Dealership Stickiness: How First Appearances Make or Break a Deal
We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…
![customer speaking with two salesmen in a car dealership](https://fuel.reyrey.com/wp-content/uploads/2015/07/Customer-speaking-with-two-salesmen-in-a-car-dealership.jpg)
Going Back to Basics: Get Up and Move
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…