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Ashley Rench

Marketing Communications, Reynolds and Reynolds

Ashley is a Marketing Communications Specialist for Reynolds and Reynolds. She received her degree from Wright State University in December of 2012 and joined the Reynolds and Reynolds team shortly after in January.

Articles by Ashley Rench:

I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my

More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer

Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. Ellen is a

Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy

Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a

Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high

The secret to turning a Gen Y buyer into a loyal customer might not be too far off from any other customer who comes through

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Nugeen is a

We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,

I recently bought my first “real” car. You know, the one you buy after you’ve finished your college degree and gotten settled into your first “real”