Ashley Rench
Director, Brand Marketing, Reynolds and Reynolds
Ashley is Director of Marketing Communications for Reynolds and Reynolds. In her 10 years with Reynolds, she has managed the marketing strategy for several key Reynolds solutions and branding initiatives. Today, she leads the U.S. and Canadian marketing teams to drive brand awareness, product penetration, and content strategy for Reynolds and other key brands within the Reynolds Retail Management System.
Articles by Ashley Rench:
Service Is Make-or-Break for Customer Loyalty
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
True Stories: “I didn’t want to be pressured.”
Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…
True Stories: “They treated me like I was a young, uninformed, and…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
True Stories: “I just don’t feel a tie to them.”
The secret to turning a Gen Y buyer into a loyal customer might not be too far off from any other customer who comes through…
Are You Prepared to Sell in Generation Y’s World?
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
Gen Y Buyer Goes Out of His Way to Avoid the Dealership Next Door
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
How NOT to Sell to Gen Y
I recently bought my first “real” car. You know, the one you buy after you’ve finished your college degree and gotten settled into your first “real”…
