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Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While

The third accessory myth in our series that I hear is, “adding accessories into the vehicle sales process will take away from F&I.” These dealers believe

The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing

Every successful dealership embraces the basic selling techniques and processes to sell cars. The better you follow them, the more you will experience higher closing ratios,

By now, you’ve probably started making the change from Report Generator to Dynamic Reporting. We are committed to helping you make that change. In the

You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there

Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

Accessory Myth #1: To add an accessory department, you would have to hire more people. One of the first concerns I hear when I talk about accessories

You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools