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More than ever,  dealerships must focus on customer retention. Many dealerships are making changes in their processes to increase it. Maybe you’ve added a free

The second accessory myth I hear dealership owners say about offering vehicle accessories to their customers is “my customers aren’t buying accessories so why should I

Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service

Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you

According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question

Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most

When working car deals, one of the most important things to keep track of is your contracts in transit. When using the Heat Sheet feature

It’s what I like to call the glasses revelation. When I was in junior high I noticed I couldn’t see the board without squinting. After

Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People

Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you