Featured Article
3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
Top 10 Don’ts of Dealership Television Ads
What makes a successful TV commercial, one that causes buzz at the water cooler the next day? In the last edition, Bruce Hughes and I reviewed the…
Is Your Accounting Department a Dino-Snore?
Technology is having a larger impact on dealerships today than it ever has. But most of the time the accounting office gets the short end of…
4 Simple Ways Your Dealership Can Stay Top of Mind
Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them do…
3 Ways to Convince Your Customer to Finance Through Your Dealership
When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…
Top 10 Do’s of Dealership Television Ads
What makes one television commercial make a product fly off the shelves, while another goes completely unnoticed? It’s not a star actor, top-dollar special effects,…
The Best of 2015 – Top System Tips
The entire Reynolds crew and I would like to wish you the very best this holiday season and good fortune heading into the New Year. To…
3 Techniques to Help You Identify Customers Ready to Buy
Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s…
In the Age of DVR – How Do You Make an Effective TV Commercial?
DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at…
Is Your Internet Lead Process Dated?
In 2000, only 54% of new car buyers used the Internet to aid in the shopping process, according to a J.D. Power and Associates Whitepaper. The…
Sending the Email Is Not the Final Step
In the previous three articles we covered best practices to follow before sending an email. Today we’re going to examine best practices for after you…
