Enjoying what you’re reading? Sign up now.

Subscribe
Search

In the Age of DVR – How Do You Make an Effective TV Commercial?

Remote
Article Highlights:

  • Over 62% of US households have at least one DVR.
  • Keep your logo and phone number on the screen.

DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at least one DVR.1

What does this mean for you? It means more consumers are fast forwarding through your TV commercials. This doesn’t necessarily mean TV commercials are dead. There are a few important details to take into consideration when creating a new TV commercial for your dealership.

Here are three helpful tips to get your message across to your customers even if they fast forward:

1. Place your logo and phone number on the top of the screen.

The DVR control panel covers up the lower third of the screen. By placing your logo and phone number at the top of the screen you ensure your information can be seen.

2. Be consistent.

If you focus on flashing or fading your phone number, logo, and URL on and off the screen, the viewer won’t see it.

3. Keep your logo and phone number on the screen the entire commercial.

Even if the viewer selects to fast forward, the same message will display on the screen the entire time.

Conclusion

In the age of DVR, it’s easy for your television advertisement to get lost, but if you make a few minor adjustments to your already successful campaigns you will still be seen and will reach your customers.

1Leichtman Research Group

Share this Article

Katie earned a bachelor’s degree in Media Management with a minor in Business from Ohio University in Athens, Ohio. She was a Marketing Communications Professional at Reynolds and Reynolds in Dayton.

Related Articles:

Discover your next chapter

NADA 2023: The Next Chapter of the Reynolds Story

Car buying has evolved, and so has Reynolds. At NADA 2023, we'll showcase the next chapter of our story.

Best of Connected

Year in Review: The Connected Podcast – Best of 2022

Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost

The best Fuel articles written in 2022.

Your Top 10 from 2022: The Best of Fuel

It’s that time of the year again! Leaves have fallen, snow is coming, the new year is right around the corner, and now: Reynolds’ Best

used car manager talking to techs

Recon Roles Part 1: Set the Tone as a Used Car Manager

Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.