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3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
Three Things Baseball Can Remind Us About Funding a Deal
As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar…
5 Tips for Taking Fantastic “Meet the Team” Photos of Your…
We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down…
New Sales Are Hiding In Your Dealership – Do You Know Where to Find…
Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over…
The Three W’s of Email Targeting
In my previous two articles we covered best practices to help ensure your messages reach the recipient and how to increase the likelihood the recipient will…
“Can I Pay With Apple Pay?” 3 Reasons You Should Say Yes
Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption…
Find Out What R-E-S-P-E-C-T Means to Generation Y
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Investment vs. Expense: Are You Getting the Most from Your Solutions?
Regular exercise is a great way to stay healthy and add years to your life. Let’s say your goal is to get in better shape.…
Did You Know Email Content Affects Deliverability?
Previously, we discussed the importance of sharpening your “front lines” before you send an email. That is, each email you send needs a strong subject…
Tired of Customers Ignoring Your Emails?
Think of the last magazine you picked up or promotional email you opened. Most likely, something you saw before opening it caught your eye and…
There Is More to an Appraisal Than Book Value…
I once visited a dealer experiencing tremendous loss when he took his aged inventory to the auction. He couldn’t figure out what the issue was…
Going Back to Basics: Get Up and Move
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
