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Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing

Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the

Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a

Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need

Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high

Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.

What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable

I was visiting a Ford dealership about a year ago when I found a great example of what’s wrong with the “market-based pricing” models most

Are you constantly flipping between different stores and applications throughout your day? We talked about how color coding your screens can help, but you can

A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or