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Some will say appraising a vehicle is one of the easier jobs within a dealership. “All you have to do is look in the book

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Where does the accessory sale typically fall short? It’s not really the sale; that’s the easy part. It’s the pricing, part ordering, part delivery, installation,

There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t

When I purchased my current car, the last 15 minutes at the dealership had a big impact on me. During those minutes, a dealership employee,

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

“Scientia potentia est.” When translated from its Latin origins, this phrase takes the more familiar meaning, “knowledge is power.” Your customers have capitalized on that

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during

I hear it all the time, “parts is partsthere’s not a whole lot we can change about our processes back there.” Not true. With automotive

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,