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The secret to turning a Gen Y buyer into a loyal customer might not be too far off from any other customer who comes through

Are you looking to get a few more CPE credits this year for your CPA renewal? Reynolds has several NASBA-accredited ‘Net Classes you can take

Every day a unit sits on your lot is a day it’s costing you money. You need to make sure your inventory is available to

According to NADA*, 66% of the used vehicle department’s inventory comes from trade-ins on new and used vehicle sales. It’s extremely important to properly appraise

By now you’ve heard of EMV chips. If you’ve gotten a new credit or debit card lately, it’s likely you already have one in your

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Nugeen is a

I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple

We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,

In my previous article, we learned how massive the accessories business is ($40 billion to be exact) and how dealerships are barely capturing 5% of