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We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you

According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question

Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most

When working car deals, one of the most important things to keep track of is your contracts in transit. When using the Heat Sheet feature

It’s what I like to call the glasses revelation. When I was in junior high I noticed I couldn’t see the board without squinting. After

Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People