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Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make

Right now, over 63 million cars on the road in the United States have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers

At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information.  You have a

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you

According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question

Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most