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I’ve been a software trainer for over 25 years. Usually, I’m the one doing the teaching, but every now and then, my students catch me

I recently bought my first “real” car. You know, the one you buy after you’ve finished your college degree and gotten settled into your first “real”

When the dust settled from the initial data security breach at Target stores, the way the hackers got into the company’s network turned out to

A dealership’s pricing method rarely coincides with a customer’s desired price point. The main reason: dealerships don’t base their prices on market data! Dealers often

The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of

Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a

A story aired on NBC News not long ago that confirmed what most dealers have observed over the past several years about car shoppers. But

My articles the last two months have addressed some of the decision making issues dealerships face in the advertising and vehicle inventory areas. This month,

Your PC comes with a simple, effective calculator. So you might wonder: why did Reynolds build a separate calculator directly into ERA-IGNITE? The answer is

Last month we looked at the decision-making process for advertising in dealerships. This month we turn to the inventory decision-making process, which is often a