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You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there

Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

Accessory Myth #1: To add an accessory department, you would have to hire more people. One of the first concerns I hear when I talk about accessories

You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make

Right now, over 63 million cars on the road in the United States have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers

At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information.  You have a

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is