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Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s

DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at

When working in journal screens, wouldn’t it be easier to start in posting mode so you can add a new transaction, instead of having to start

In 2000, only 54% of new car buyers used the Internet to aid in the shopping process, according to a J.D. Power and Associates Whitepaper. The

In the previous three articles we covered best practices to follow before sending an email. Today we’re going to examine best practices for after you

We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down

Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over

In my previous two articles we covered best practices to help ensure your messages reach the recipient and how to increase the likelihood the recipient

Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption

Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. Ellen is a