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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
Three Things Baseball Can Remind Us About Funding a Deal
As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
Configuring Posting Screens in ERA-IGNITE Accounting
If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.
Understanding the FTC’s Enforcement Tools and How You Can Create Your…
The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If…
Is your dealership prepared for storm season?
Storm season brings expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. According to…
