Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews
In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt…
3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…
The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more…
Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
4 Simple Steps to Bring in More Kiosk Traffic
Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making…
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
The 3 Biggest Challenges of Being a Technician
Technicians are hard to find, and once you do, most aren’t satisfied with their jobs. In fact, 79% of technicians have considered leaving the industry.…
Customers Are Calling for a Mobile-Friendly Service Experience
As a customer of other businesses, would you rather: Wait in the restaurant or get a text on your phone when your table is ready?…
Your Fixed Operations Department’s Right-Hand Man
Every fixed operations department needs a right-hand man to help assist in completing tasks.
Kiosks and Service Advisors: The Perfect Pair
Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others…
