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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews

In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt

Person in car holding phone with rideshare app.

Offering Rideshares in Service: Easy as 1, 2, 3

Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.

Could your parts department use a spring cleaning?

Now that the winter chill has melted away, and the flowers have started to bloom, it’s the perfect time to wipe the slate clean for

Operating Differently in Service: Expanding Capacity with the Techs and…

Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.

New Year, New Fixed Operations: Prioritizing Customer Experience

That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes

Every fixed operations department should have a right-hand man.

Your Fixed Operations Department’s Right-Hand Man

Every fixed operations department needs a right-hand man to help assist in completing tasks.

Technicians working together on fixing a part

How Daytona Toyota is Getting Quality Technicians

Photo: Daytona Toyota, Daytona State College Finding and keeping technicians is a challenge for many dealerships today and the shortage continues to worsen. By 2024,