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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews
In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt…
Offering Rideshares in Service: Easy as 1, 2, 3
Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.
Could your parts department use a spring cleaning?
Now that the winter chill has melted away, and the flowers have started to bloom, it’s the perfect time to wipe the slate clean for…
Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
New Year, New Fixed Operations: Prioritizing Customer Experience
That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes…
Your Fixed Operations Department’s Right-Hand Man
Every fixed operations department needs a right-hand man to help assist in completing tasks.
How Daytona Toyota is Getting Quality Technicians
Photo: Daytona Toyota, Daytona State College Finding and keeping technicians is a challenge for many dealerships today and the shortage continues to worsen. By 2024,…
