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Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

3 Creative Ways to Show Customers the Love on Valentine’s Day

For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also

Don’t Wait Until It’s Too Late: 3 Common Compliance Issues to…

The automotive industry is dynamic and ever-changing, and so is compliance. State and federal regulations, along with best practices, are updated so frequently it can

Vehicle Interior Protection Products

Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…

Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide

3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…

The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more