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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Caddie Credentials: 3 Traits to Look for in a Supportive Partner
There are a lot of factors that go into making a top notch DMS partner. A lot of similarities can be drawn to another type…
3 Things the NFL and Your Fixed Ops Department Have in Common
The similarities between your fixed ops department and the NFL.
The Unsung Superheroes of Your Dealership
Dealers are some of the greatest entrepreneurs in the world, but they don’t operate the business alone. Many will tell you that taking care of…
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews
In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt…
The Three S’s of Utilization: Improving the Use of Your Tech Stack
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
Could your parts department use a spring cleaning?
Now that the winter chill has melted away, and the flowers have started to bloom, it’s the perfect time to wipe the slate clean for…
Three Ways to Spring Clean Your Business Office
A dirty business office can have rippling effects to your dealership.
Embrace Your Team in F&I
As an F&I manager, you might feel like a one-man show. Even if you are one of multiple F&I managers at your dealership, much of…
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
