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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience
Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.
Lights! Camera! Action! Adding Video to Your Sales Process
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
What 1900s Futurists Got Right About Your Dealership
Explore how AI and automation improve dealership operations, boost efficiency, enhance customer engagement, and support smarter inventory and sales strategies.
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Harvesting Profits: Autumn Opportunities in Your Service Drive
As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
