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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.
Your Guide to Converting Service Customers to Sales Ones
Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to…
Accelerate Your Virtual Retailing with Higher Web Traffic
We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.
Going Electric: What This Means for Dealers in 2023
It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
