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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Managing Missed Appointments in Your Service Department
Are you properly handling the missed appointments in your service department?
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
There’s No Ghosting in Automotive
Have you or your sales team ever been ghosted by a customer? Being left with no response can be frustrating, especially when it can happen…
The Dealership’s Central Nervous System
When John Keohane, vice president of operations for Temecula Valley Buick GMC, thinks about what a DMS does for a dealership, “it’s the central nervous…
Root Canal or Deal Negotiation?
Why is it some car buyers don’t see much of a difference between the two?
Mitigating High Sales Turnover
There has been undeniably high employee turnover across nearly every industry in 2021. The automotive industry has not been spared with of a turnover rate…
3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
Copeland Chevrolet: “Far Exceeds the Competition”
Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…
