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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Tackling Technician Turnover
Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?
That’s a Wrap: 2023’s Top 5 Fuel Articles and Connected…
If the past has proven anything, it’s that dealerships are able to remain strong and adapt to whatever comes their way. 2023 has been no…
The Best of Reynolds Video Podcast: Connected – Most Watched Episodes in…
In early March 2020, we introduced The Connected Podcast as a new platform to share best practices, strategies, and business tips on how to safely continue operations…
