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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Tackling Technician Turnover
Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?
That’s a Wrap: 2023’s Top 5 Fuel Articles and Connected…
If the past has proven anything, it’s that dealerships are able to remain strong and adapt to whatever comes their way. 2023 has been no…
The Best of Reynolds Video Podcast: Connected – Most Watched Episodes in…
In early March 2020, we introduced The Connected Podcast as a new platform to share best practices, strategies, and business tips on how to safely continue operations…
