Enjoying what you’re reading? Sign up now.

Subscribe
Search

Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Best of Connected

Year in Review: The Connected Podcast – Best of 2022

Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost

Making a Difference Far Outweighs Selling Cars

Meet Peter. Dealer principal at Peter Boulware Toyota in Tallahassee, Florida. Former all-American at Florida State and former Super Bowl XXXV champion with the Baltimore