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Hayley Holmes

Product Planning Manager, Reynolds and Reynolds

Hayley Holmes is the product planning manager at Reynolds and Reynolds for XtreamService. She formerly served as a marketing specialist and team lead, providing XtreamService to dealerships, and assisting to build and develop the marketing services team.

Articles by Hayley Holmes:

You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about

Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.

Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.

When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer

If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for

What is predictive analytics? Simply put, it’s the use of data to identify the likelihood of future outcomes based on historical data. I like to