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Hayley Holmes

Product Planning Manager, Reynolds and Reynolds

Hayley Holmes is a Product Manager at Reynolds and Reynolds. With over 10 years experience in the automotive industry, she has utilized her expertise in multiple areas including: CRM, Equity Mining, Service Lane, and Analytics.

Articles by Hayley Holmes:

How to Leverage Predictive Analytics to Boost Sales Opportunities

14 years. That’s the average age of a passenger car on the road — a sign that consumers are holding onto vehicles longer than ever.

Leading The Way: 3 Tips to Help Your Team Find Quality Prospects

Customers have unlimited options in today’s market, so it’s important your team makes the most of every interaction. Failure to do so jeopardizes long-term customer

Managing Missed Appointments in Your Service Department

Are you properly handling the missed appointments in your service department?

3 Reasons You Need a CRM in Your Service Drive

If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the

3 Steps to Better Lead Generation

It’s no secret: cars are expensive these days. The average new car price is up almost five percent from where it was a year ago

Couple with young child shopping for a vehicle

Quiz: Are your sales tools helping you adapt?

It’s time to use tools that will help you target future and current customers to find more sales opportunities and close more deals.

Row of vehicles on lot

Avoiding a Used Inventory Mixup

These past few months have challenged auctions and consumer trades. As consumers are shopping again, how do you serve them without the right inventory mix?

Happy couple holding keys to new car

The Wow Factor You Didn’t Know Was Missing

You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about

Letter blocks flipping to say Fact or Fake

Not All Leads are Created Equal

Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.

Abstract data points

3 Types of Data to Fuel the Fire

Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.