Hayley Holmes
Product Planning Manager, Reynolds and Reynolds
Hayley Holmes is a Product Manager at Reynolds and Reynolds. With over 10 years experience in the automotive industry, she has utilized her expertise in multiple areas including: CRM, Equity Mining, Service Lane, and Analytics.
Articles by Hayley Holmes:
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. Optimizing the limited…
3 Steps to Better Lead Generation
It’s no secret: cars are expensive these days. The average new car price is up almost five percent from where it was a year ago…
Quiz: Are your sales tools helping you adapt?
It’s time to use tools that will help you target future and current customers to find more sales opportunities and close more deals.
Avoiding a Used Inventory Mixup
These past few months have challenged auctions and consumer trades. As consumers are shopping again, how do you serve them without the right inventory mix?
The Wow Factor You Didn’t Know Was Missing
You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about…
Not All Leads are Created Equal
Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…
3 Types of Data to Fuel the Fire
Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…
Trade-Ins: The Sleeping Giant of Profitability
When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer…
The Secret to Selling Cars in Service
If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for…
The Power of Predictive Analytics
What is predictive analytics? Simply put, it’s the use of data to identify the likelihood of future outcomes based on historical data. I like to…
