You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about…

Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…

Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…

When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer…

If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for…

What is predictive analytics? Simply put, it’s the use of data to identify the likelihood of future outcomes based on historical data. I like to…