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Hayley Holmes

Product Planning Manager, Reynolds and Reynolds

Hayley Holmes is the product planning manager at Reynolds and Reynolds for XtreamService. She formerly served as a marketing specialist and team lead, providing XtreamService to dealerships, and assisting to build and develop the marketing services team.

Articles by Hayley Holmes:

Couple with young child shopping for a vehicle

It’s time to use tools that will help you target future and current customers to find more sales opportunities and close more deals.

Row of vehicles on lot

These past few months have challenged auctions and consumer trades. As consumers are shopping again, how do you serve them without the right inventory mix?

Happy couple holding keys to new car

You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about

Letter blocks flipping to say Fact or Fake

Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.

Abstract data points

Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.

Mountain of sleeping giant with coins on top

When you sell cars, you should make a profit. It sounds logical, but it’s not always the case. Whether it’s parked on the lot longer

Couple reviewing tablet with salesperson

If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for

Arrows pointing at target

What is predictive analytics? Simply put, it’s the use of data to identify the likelihood of future outcomes based on historical data. I like to