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Quiz: Are your sales tools working for you?

Article Highlights:
  • How are you implementing the 80/20 rule into your business strategy?
  • The first step is using sales tools that help you do so.

By Hayley Holmes | February 15, 2021 | Sales and F&I

Have you heard of the 80/20 rule? It says 80% of a company’s future business will come from just 20% of its existing customer base.

How are you implementing the 80/20 rule into your business strategy? Are your existing sales tools helping you do so? If not, you may be missing out on a lot of potential business.

It’s time to use tools that will help you target existing customers to find more sales opportunities and close more deals.

The first step is uncovering where your current tools are lacking. Take this quiz to see if your tools are meeting your dealership’s needs.

How often do you look at existing customers for new revenue opportunities?
Do your current tools manage duplicate customer information?
If you were to run a marketing campaign to past customers who are likely in the market for a new vehicle, are you confident your team has access to accurate, reliable information and can run a successful campaign?
When one of your salespeople is working a deal, they can access detailed information about the customer's vehicle history, buying habits and likelihood, and demographic information to close the sale.
Your CRM tool helps your staff manage their day by prioritizing prospects based on their likelihood to buy and automatically schedules tasks based on real results.
On average each month, how many of your incoming leads are legitimate leads that turn into closed deals?

Whether your sales tools are meeting all of your dealership's needs or they need some help, there's always room for improvement. Click here to learn about solutions that will help your dealership generate better leads, increase sales opportunities, and close more deals.

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Hayley Holmes

Product Planning Manager, Reynolds and Reynolds

Hayley Holmes is the product planning manager at Reynolds and Reynolds for XtreamService. She formerly served as a marketing specialist and team lead, providing XtreamService to dealerships, and assisting to build and develop the marketing services team.

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