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Quiz: Are your sales tools helping you adapt?

Couple with young child shopping for a vehicle
Article Highlights:
  • How are you finding sales opportunities?
  • Uncover where your sales tools are holding you back.

By Hayley Holmes | February 15, 2021 | Sales and F&I

Most dealerships find it challenging to locate sales opportunities that create consistent revenue and help them get ahead of the changes they’re experiencing – COVID-19 regulations and practices, consumer expectations and demands, OEM incentives, and inventory shortages, to name a few. What these dealerships aren’t able to capitalize on is the fact that these changes have increased the demand for sales. That’s because their sales tools aren’t helping their teams find new opportunities.

It’s time to use tools that will help you target future and current customers to find more sales opportunities and close more deals.

The first step is uncovering where your current tools are holding you back. Take this quiz to see if your tools are meeting your dealership’s needs and helping you get ahead.

When one of your salespeople is working a deal, they can access detailed information about the customer's vehicle history, buying habits and likelihood, and demographic information to close the sale.
Your CRM tool helps your staff manage their day by prioritizing prospects based on their likelihood to buy and automatically schedules tasks based on real results.
If you were to run a marketing campaign to past customers who are likely in the market for a new vehicle, are you confident your team has access to accurate, reliable information and can run a successful campaign?
Does your CRM tool communicate with a predictive analytics engine to generate leads for customers based off demographic, behavioral, and transactional data?
How often do you look at existing customers for new revenue opportunities?
On average each month, how many of your incoming leads are legitimate leads that turn into closed deals?
How confident are you that your current sales tools will help you be prepared for future changes to the market?

Whether your sales tools are meeting all of your dealership's needs or they need some help, there's always room for improvement. Click here to learn about solutions that will help your dealership generate better leads, increase sales opportunities, and close more deals.

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Hayley Holmes

Product Planning Manager, Reynolds and Reynolds

Hayley Holmes is a Product Manager at Reynolds and Reynolds. With over 10 years experience in the automotive industry, she has utilized her expertise in multiple areas including: CRM, Equity Mining, Service Lane, and Analytics.

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