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Chuck Havener

Director of Marketing, Reynolds Document Services

Chuck Havener is the Director of Marketing for Reynolds Document Services at Reynolds and Reynolds. Havener has more than 15 years of experience serving the automotive industry. His teams are responsible for the product management, marketing communications, compliance, and pricing functions for the Reynolds Document Services business.

Articles by Chuck Havener:

Mailbox with gifts

7 Keys for Effective Mailers: The Holiday Season Begins Now

There are less than 100 days until Christmas, and even fewer until Halloween, Thanksgiving, and Black Friday. The holiday season is quickly approaching, bringing with it an

Technician reviewing clipboard

3 Features to Look for in a Service Retention Program

As new vehicle sales level off, the pressure to increase service business will intensify. Bringing back current customers for regular maintenance and additional services is vital to

Customers in the dark

Inactive Customers Equal Potential Business

The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing

Person speaking into megaphone

Communicate Your Value: The Right Branding Makes All the Difference

Every day you set out to manage the best service department possible. That means focusing on customer service, managing your staff, and planning strategically to