Chuck Havener
Articles by Chuck Havener:
![Mailbox with gifts](https://fuel.reyrey.com/wp-content/uploads/2018/10/7_Keys_Effective_Mailers_WP.jpg)
7 Keys for Effective Mailers: The Holiday Season Begins Now
There are less than 100 days until Christmas, and even fewer until Halloween, Thanksgiving, and Black Friday. The holiday season is quickly approaching, bringing with it an…
![Technician reviewing clipboard](https://fuel.reyrey.com/wp-content/uploads/2018/05/3-Features-Service-Retention_WP.jpg)
3 Features to Look for in a Service Retention Program
As new vehicle sales level off, the pressure to increase service business will intensify. Bringing back current customers for regular maintenance and additional services is vital to…
![Customers in the dark](https://fuel.reyrey.com/wp-content/uploads/2018/02/Inactive-Customers-Potential-Business_WP.jpg)
Inactive Customers Equal Potential Business
The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing…
![Person speaking into megaphone](https://fuel.reyrey.com/wp-content/uploads/2017/02/Communicate-Your-Value_WP.jpg)
Communicate Your Value: The Right Branding Makes All the Difference
Every day you set out to manage the best service department possible. That means focusing on customer service, managing your staff, and planning strategically to…