Inactive Customers Equal Potential Business
Article Highlights:
- Every 20 customers brought back means $10,000 in potential service revenue.
- Engaging, personalized direct mail campaigns will bring customers back.
The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing out on as much as $99 billion in revenue each year. How long has it been since your customers last visited your dealership? What could bringing them back mean for your business?
Bring Them Back Before They Forget You
When customers reach the critical point where they have defected, it’s important to get their attention back from where they turned for service. Every 20 customers brought back means $10,000 per year in potential revenue for your service department, so how should you get them to return?
There are definitely wrong ways to bring them back! Check out the video above to see how to do it right with direct mail campaigns.
Share this Article
- Facebook
- Twitter
- LinkedIn
- Email
Director of Marketing, Reynolds Document Services
Chuck Havener is the Director of Marketing for Reynolds Document Services at Reynolds and Reynolds. Havener has more than 15 years of experience serving the automotive industry. His teams are responsible for the product management, marketing communications, compliance, and pricing functions for the Reynolds Document Services business.
Related Articles:
Why Your Data Is Wickedly Underutilized
In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it…
Year in Review: Ten Popular Stories from 2024
Take a look at the top Fuel articles and Connected episodes from 2024.
A Lesson in Process and Patience
It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic…
Does your S-P-G have the F-L-U?
Are you service pricing guides fully utilized or have they come down with the flu?