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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
4 Tips for Creating Professional Service Videos that Get Results
Here are some tips and tricks to ensure you are putting the best service videos in front of your customers.
Build a Better Implementation Process
Implementing a new process or software is never easy. You’re altering your staff’s daily routines and they might not understand why changes are needed in…
Lessons from a Trip Down Memory Lane
The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard…
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
What a Car’s Worth — 3 Data Points to Consider
Dealers have known for decades that a unique market space requires a unique pricing strategy. That said, it’s always been difficult to quantify this logic.…
Protecting the Omnichannel Buying Experience with Effective Verification…
The US economy entering 2023 was much more strained compared to even the early days of the pandemic just a few short years ago. Inflation…
Quiz: How Mobile is Your Fixed Ops Department?
Mobility means more than just doing something on your phone. In your fixed operations department, it means success.
