Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways to Prevent Time Theft on Cyber Monday
Cyber Monday is the perfect day to score deals this holiday season. With one click, thousands of discounts appear at your fingertips. Can your employees…
Are you giving customers payment options?
More than ever, dealerships must focus on customer retention. Many dealerships are making changes in their processes to increase it. Maybe you’ve added a free…
Accessory Myth: “People aren’t buying accessories.”
The second accessory myth I hear dealership owners say about offering vehicle accessories to their customers is “my customers aren’t buying accessories so why should I…
Why Offer Online Service Scheduling?
Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service…
The Recipe for Accessory Sales Success
Every successful dealership embraces the basic selling techniques and processes to sell cars. The better you follow them, the more you will experience higher closing ratios,…
Transitioning to Dynamic Reporting: What You Need to Know
By now, you’ve probably started making the change from Report Generator to Dynamic Reporting. We are committed to helping you make that change. In the…
Quiz: What kind of dealer are you?
You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there…
