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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Ways to Prevent Distrust in Service
It’s no secret some consumers have a sense of distrust when it comes to dealerships and dealership service departments. The major pain point: the fear…
The Art of Selling Electric Vehicles
At this point, every automotive retailer has heard that “electric vehicles are the future.” That’s actually inaccurate – the age of electric vehicles has already…
Where is the business office love?
You’ve probably heard it before: the business office is the heart of the dealership. Every document, process, and transaction initiated eventually finds its way there.…
Fixed Ops Best Practices Podcast Episode
We recently sat down with Reynolds and Reynolds specialist, Dave Bowling, to discuss technology he’s seeing service departments use to keep customers and employees happy…
This is the Way: 4 Lessons for Fixed Operations
With the Star Wars universe releasing another season of The Mandalorian on Disney+, we are all ready to binge all the episodes at once. We…
Are Profit Centers Hiding in Your Reports?
There are sneaky profits in your dealership, disguised on paperwork and easily overlooked when you review reports. By continuing to let them go unnoticed, you…
How to Scare Away Customers on Halloween
Zombies in the service department, ghosts haunting the lot, skeletons on the sales floor — these spooky scenarios are no match for what you could…
